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Determination Of Factors That Influence Passengers’ Airline Selection: A Study Of Low Cost Carriers In Thailand, Thapanat Buaphiban
Determination Of Factors That Influence Passengers’ Airline Selection: A Study Of Low Cost Carriers In Thailand, Thapanat Buaphiban
Doctoral Dissertations and Master's Theses
This research examined the factors that influenced the airline selection of Low Cost Carriers (LCCs) in Thailand. The research was justified based on the rapid growth of LCC travel in Thailand, particularly in domestic and regional travel. There is a relative lack of successful explanation of the choice of LCCs in Thailand, with only a few studies addressing topics like passenger satisfaction and perceptions of service quality. Following an extensive literature review, the author used a theoretical framework based on the Theory of Planned Behavior (TPB) (Ajzen, 1991) in order to explain passenger behavioral intentions. This framework was supplemented by …