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An Unstable Balance: Exploration, Exploitation, And Innovation Decline During Development, Craig Randall

2012

he ability to innovate is considered central to firm performance and the consensus is that firms should balance exploration and exploitation innovation to succeed. Studies using an exploration/exploitation perspective have gained increasing interest, and have generally concluded that exploration innovation rates are too low. Researchers have concentrated on the early aspects of the innovation planning process: the Search, Portfolio Selection, and Design Phase, and have also studied the benefits of pursuing a serial or parallel pursuit of exploration and exploitation. Largely missing from exploration/exploitation innovation literature, however, is the development phase—which is among the longest and resource intensive phases of …