Engineering Commons^™

Toward Intelligent Financial Advisors For Identifying Potential Clients: A Multitask Perspective, Qixiang Shao, Runlong Yu, Hongke Zhao, Chunli Liu, Mengyi Zhang, Hongmei Song, Qi Liu

Big Data Mining and Analytics

Intelligent Financial Advisors (IFAs) in online financial applications (apps) have brought new life to personal investment by providing appropriate and high-quality portfolios for users. In real-world scenarios, identifying potential clients is a crucial issue for IFAs, i.e., identifying users who are willing to purchase the portfolios. Thus, extracting useful information from various characteristics of users and further predicting their purchase inclination are urgent. However, two critical problems encountered in real practice make this prediction task challenging, i.e., sample selection bias and data sparsity. In this study, we formalize a potential conversion relationship, i.e., user→activated user→client and decompose this relationship into …