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Home Owners’ Attitudes, Perceptions And Willingness To Pay For Microgeneration Technologies, Marius Claudy, Aidan O'Driscoll, Aidan Duffy Dec 2010

Home Owners’ Attitudes, Perceptions And Willingness To Pay For Microgeneration Technologies, Marius Claudy, Aidan O'Driscoll, Aidan Duffy

Reports

This report evaluates Irish home owners’ perceptions, attitudes and willingness to pay (WTP) for microgeneration technologies, including photovoltaic (solar panels),[1] solar water heaters, micro wind turbines and wood pellet boilers.

The data presented in the report stem from two large-scale surveys, both designed by Technological University Dublin (DIT) and commissioned on behalf of Sustainable Energy Authority Ireland (SEAI) and DIT. The first study gathered data on Irish people’s general awareness of microgeneration technologies and was conducted in March 2009. The second and main survey targeted Irish home owners in order to understand their perceptions of and attitudes to microgeneration. …