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2004 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
2004 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
Kentucky Transportation Center Research Report
The objective of this study was to establish 2004 safety belt and child safety seat usage rates in Kentucky. The 2004 survey continues to document the results after enactment of a statewide mandatory safety belt law in 1994 and safety belt enforcement campaign. Data were collected at 200 randomly selected sites spread across Kentucky. Data from the individual sites were combined into a statewide percentage considering roadway functional classification, geographic region, and vehicle miles traveled.
The data show that the usage rate in 2004 (66.0 percent) was slightly higher than that in 2003 (65.5 percent). This compared to 62.0 percent …
Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law And It’S Enforced” 2004 Campaign, Kenneth R. Agent, Eric R. Green
Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law And It’S Enforced” 2004 Campaign, Kenneth R. Agent, Eric R. Green
Kentucky Transportation Center Research Report
The objective of this report was to document the results of the “Buckle Up Kentucky: It’s the Law & It’s Enforced” 2004 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. The earned media started two weeks prior to Memorial Day 2004 and continued through the enforcement period. The paid media started one week prior to Memorial Day. The enforcement period was a two-week period including the week before and the week of Memorial Day.
The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the …