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Full-Text Articles in Engineering
Simulation Analysis Of The Effects Of Performance-Based Navigation On Fuel And Block Time Efficiency, Shlok Misra
Simulation Analysis Of The Effects Of Performance-Based Navigation On Fuel And Block Time Efficiency, Shlok Misra
International Journal of Aviation, Aeronautics, and Aerospace
The commercial aviation industry has been grown steadily in the past decade in terms of the number of flights operated and passengers traveled. The Federal Aviation Administration has introduced several technologies and initiatives under the NextGen Program. Performance-Based Navigation (PBN) is one such technology that is aimed at improving the efficiency of the National Airspace System which will improve system capacity and reduce delays. The airlines operate with restrained resources and investments into reducing fuel costs and flight times will directly or indirectly impact profit margins. PBN procedures and routes can help airlines reduce block times as flights will be …
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy
International Journal of Aviation, Aeronautics, and Aerospace
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …