Engineering Commons^™

User Privacy Leakage In Location-Based Mobile Ad Services, Qicheng Lin

Department of Computer Science and Engineering: Dissertations, Theses, and Student Research

The online advertising ecosystem leverages its massive data collection capability to learn the properties of users for targeted ad deliveries. Many Android app developers include ad libraries in their apps as a way of monetization. These ad libraries contain advertisements from the sell-side platforms, which collect an extensive set of sensitive information to provide more relevant advertisements for their customers. Existing efforts have investigated the increasingly pervasive private data collection of mobile ad networks over time. However, there lacks a measurement study to evaluate the scale of privacy leakage of ad networks across different geographical areas. In this work, we …