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Increases In Rops Pricing From 2006-2012 And The Impact On Rops Demand, Julie A. Sorensen, Paul L. Jenkins, Barbara Bayes, Erin Madden, Mark Purschwitz, John J. May
Increases In Rops Pricing From 2006-2012 And The Impact On Rops Demand, Julie A. Sorensen, Paul L. Jenkins, Barbara Bayes, Erin Madden, Mark Purschwitz, John J. May
Biosystems and Agricultural Engineering Faculty Publications
In 2006, a social marketing campaign was developed to increase the installation of rollover protective structures (ROPS) on unprotected New York tractors. Using data gathered from the program's hotline, the impact of price increases on farmers' interest in ROPS is examined. Pricing data were obtained for all rigid ROPS kits commercially available in the U.S. since 2006. These data were stratified into two groups of ROPS suppliers: (1) tractor manufacturers that sell ROPS for their own tractors, referred to in this study as original equipment manufacturers (OEMs), and (2) aftermarket (AM) ROPS suppliers. The trend in price increases was contrasted …