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Human-Machine Communication: Complete Volume. Volume 7 Special Issue: Mediatization

Human-Machine Communication

This is the complete volume of HMC Volume 7. Special Issue on Mediatization

Artificial Sociality, Simone Natale, Iliana Depounti

Human-Machine Communication

This article proposes the notion of Artificial Sociality to describe communicative AI technologies that create the impression of social behavior. Existing tools that activate Artificial Sociality include, among others, Large Language Models (LLMs) such as ChatGPT, voice assistants, virtual influencers, socialbots and companion chatbots such as Replika. The article highlights three key issues that are likely to shape present and future debates about these technologies, as well as design practices and regulation efforts: the modelling of human sociality that foregrounds it, the problem of deception and the issue of control from the part of the users. Ethical, social and cultural …

Mediatization And Human-Machine Communication: Trajectories, Discussions, Perspectives, Andreas Hepp, Göran Bolin, Andrea L. Guzman, Wiebke Loosen

Human-Machine Communication

As research fields, mediatization and Human-Machine Communication (HMC) have distinct historical trajectories. While mediatization research is concerned with the fundamental interrelation between the transformation of media and communications and cultural and societal changes, the much younger field of HMC delves into human meaning-making in interactions with machines. However, the recent wave of “deep mediatization,” characterized by an increasing emphasis on general communicative automation and the rise of communicative AI, highlights a shared interest in technology’s role within human interaction. This introductory article examines the trajectories of both fields, demonstrating how mediatization research “zooms out” from overarching questions of societal and …

Who Is (Communicatively More) Responsible Behind The Wheel? Applying The Theory Of Communicative Responsibility To Tam In The Context Of Using Navigation Technology, Sungbin Youk, Hee Sun Park

Human-Machine Communication

By examining how perceived usefulness and ease of use relate to the user’s perception (i.e., communicative responsibility), the communicative behavior of the navigation system (i.e., the landmarks used to give directions), and the context of driving (i.e., familiarity of the driving location), this study applies the theory of communicative responsibility to the technology acceptance model to better understand why users are more likely to adopt certain navigation technologies while driving. We hypothesized that users’ perceived symmetry in communicative responsibility independently and interactively (with communicative behavior of the navigation system and the driving situation) affects perceived ease of use and usefulness …

Human-Machine Communication: Complete Volume. Volume 6

Human-Machine Communication

This is the complete volume of HMC Volume 6.

Boundary Regulation Processes And Privacy Concerns With (Non-)Use Of Voice-Based Assistants, Jessica Vitak, Priya C. Kumar, Yuting Liao, Michael Zimmer

Human-Machine Communication

An exemplar of human-machine communication, voice-based assistants (VBAs) embedded in smartphones and smart speakers simplify everyday tasks while collecting significant data about users and their environment. In recent years, devices using VBAs have continued to add new features and collect more data—in potentially invasive ways. Using Communication Privacy Management theory as a guiding framework, we analyze data from 11 focus groups with 65 US adult VBA users and nonusers. Findings highlight differences in attitudes and concerns toward VBAs broadly and provide insights into how attitudes are influenced by device features. We conclude with considerations for how to address boundary regulation …

Valenced Media Effects On Robot-Related Attitudes And Mental Models: A Parasocial Contact Approach, Jan-Philipp Stein, Jaime Banks

Human-Machine Communication

Despite rapid advancements in robotics, most people still only come into contact with robots via mass media. Consequently, robot-related attitudes are often discussed as the result of habituation and cultivation processes, as they unfold during repeated media exposure. In this paper, we introduce parasocial contact theory to this line of research— arguing that it better acknowledges interpersonal and intergroup dynamics found in modern human–robot interactions. Moreover, conceptualizing mediated robot encounters as parasocial contact integrates both qualitative and quantitative aspects into one comprehensive approach. A multi-method experiment offers empirical support for our arguments: Although many elements of participants’ beliefs and attitudes …

Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen

Human-Machine Communication

This article examines communicative anthropomorphization, that is, assigning of humanlike features, of socialbots in communication between humans and bots. Situated in the field of human-machine communication, the article asks how socialbots are devised as anthropomorphized communication companions and explores the ways in which human users anthropomorphize bots through communication. Through an analysis of two datasets of bots interacting with humans on social media, we find that bots are communicatively anthropomorphized by directly addressing them, assigning agency to them, drawing parallels between humans and bots, and assigning emotions and opinions to bots. We suggest that socialbots inherently have anthropomorphized characteristics and …

Human-Ai Teaming During An Ongoing Disaster: How Scripts Around Training And Feedback Reveal This Is A Form Of Human-Machine Communication, Keri K. Stephens, Anastazja G. Harris, Amanda L. Hughes, Carolyn E. Montagnolo, Karim Nader, S. Ashley Stevens, Tara Tasuji, Yifan Xu, Hemant Purohit, Christopher W. Zobel

Human-Machine Communication

Humans play an integral role in identifying important information from social media during disasters. While human annotation of social media data to train machine learning models is often viewed as human-computer interaction, this study interrogates the ontological boundary between such interaction and human-machine communication. We conducted multiple interviews with participants who both labeled data to train machine learning models and corrected machine-inferred data labels. Findings reveal three themes: scripts invoked to manage decision-making, contextual scripts, and scripts around perceptions of machines. Humans use scripts around training the machine—a form of behavioral anthropomorphism—to develop social relationships with them. Correcting machine-inferred data …

Chatgpt, Lamda, And The Hype Around Communicative Ai: The Automation Of Communication As A Field Of Research In Media And Communication Studies, Andreas Hepp, Wiebke Loosen, Stephan Dreyer, Juliane Jarke, Sigrid Kannengießer, Christian Katzenbach, Rainer Malaka, Michaela Pfadenhauer, Cornelius Puschmann, Wolfgang Schulz

Human-Machine Communication

The aim of this article is to more precisely define the field of research on the automation of communication, which is still only vaguely discernible. The central thesis argues that to be able to fully grasp the transformation of the media environment associated with the automation of communication, our view must be broadened from a preoccupation with direct interactions between humans and machines to societal communication. This more widely targeted question asks how the dynamics of societal communication change when communicative artificial intelligence—in short: communicative AI—is integrated into aspects of societal communication. To this end, we recommend an approach that …

Disentangling Two Fundamental Paradigms In Human-Machine Communication Research: Media Equation And Media Evocation, Margot J. Van Der Goot, Katrin Etzrodt

Human-Machine Communication

In this theoretical paper, we delineate two fundamental paradigms in how scholars conceptualize the nature of machines in human-machine communication (HMC). In addition to the well-known Media Equation paradigm, we distinguish the Media Evocation paradigm. The Media Equation paradigm entails that people respond to machines as if they are humans, whereas the Media Evocation paradigm conceptualizes machines as objects that can evoke reflections about ontological categories. For each paradigm, we present the main propositions, research methodologies, and current challenges. We conclude with theoretical implications on how to integrate the two paradigms, and with a call for mixed-method research that includes …

Archipelagic Human-Machine Communication: Building Bridges Amidst Cultivated Ambiguity, Marco Dehnert

Human-Machine Communication

In this commentary, I call for maintaining the archipelagic character of human-machine communication (HMC). Utilizing the metaphor of the archipelago or a chain of connected islands indicates that HMC entails a variety of islands differing in shape, size, location, and proximity to one another. Rather than aiming for conceptual unity and definitional homogeneity, I call for embracing a cultivated ambiguity related to HMC key concepts. Ambiguity in the sense of allowing these concepts to be flexible enough to be explored in different contexts. Cultivated in the sense of demanding resonance across individual studies and theoretical lineages to allow for cumulative …

The Evolution Of Gendered Software: Products, Scientific Reasoning, Criticism, And Tools, Victoria A. E. Kratel

Human-Machine Communication

Over the past 7 decades, gendered software has become globally established. In this theoretical distribution, I outline the evolution of gendered software. The journey of gendered software started with the raw idea fueled by Alan Turing’s imitation game in the 1950s. And only shortly thereafter, in the 1960s and 1970s, the first gendered software products like Joseph Weizenbaum’s ELIZA were developed. Thus, academia took its time to not only explore technological aspects, but to further investigate the matter of gender in the 1990s CASA-paradigm (Nass et al., 1994) and Media Equation (Reeves & Nass, 1996). As these theories reasoned the …

Designing A Loving Robot: A Social Construction Analysis Of A Sex Robot Creator’S Vision, Annette Masterson

Human-Machine Communication

In 2018, one of the world’s first sex robots was released by CEO Matt McMullen and his company, RealDoll. With artificial intelligence capabilities, the Harmony model is meant to support and converse with users. Using a social construction of technology theory lens, this study develops the theory’s fourth level of analysis, emphasizing mass media’s construction abilities. A critical discourse analysis of 38 publicity interviews found a tendency to emphasize the companionship of sex robots while envisioning a future where integration is normalized, and a sentient robot is possible. As the creator, McMullen’s vision could determine the future of robotic design, …

Do People Perceive Alexa As Gendered? A Cross-Cultural Study Of People’S Perceptions, Expectations, And Desires Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Anna Maria Manganelli, Chad Edwards, Federico De Luca

Human-Machine Communication

Mainly, the scholarly debate on Alexa has focused on sexist/anti-woman gender representations in the everyday life of many families, on a cluster of themes such as privacy, insecurity, and trust, and on the world of education and health. This paper takes another stance and explores via online survey methodology how university student respondents in two countries (the United States, n = 333; and Italy, n = 322) perceive Alexa’s image and gender, what they expect from this voice-based assistant, and how they would like Alexa to be. Results of a free association exercise showed that Alexa’s image was scarcely embodied …

Gender And Human-Machine Communication: Where Are We?, Leopoldina Fortunati, Autumn P. Edwards

Human-Machine Communication

In this introduction to the fifth volume of the journal Human-Machine Communication, we present and discuss the five articles focusing on gender and human-machine communication. In this essay, we will analyze the theme of gender, including how this notion has historically and politically been set up, and for what reasons. We will start by considering gender in in-person communication, then we will progress to consider what happens to gender when it is mediated by the most important ICTs that preceded HMC: the telephone, mobile phone, and computer-mediated communication (CMC). We outline the historical framework necessary to analyze the last section …

Safety Evaluation Of Amusement Rides Using Accumulated Accident Data: Accident Data Framework, Kathryn Woodcock

Journal of Themed Experience and Attractions Studies

Amusement rides and devices are a popular form of recreation and important component of the tourism industry. Injury-producing accidents are rare, and the viability of the industry relies on perceived safety of the activity. Some existing metrics use accumulated accident reports. Several metrics tabulate the number of injuries, but none collect enough information about the context of accidents to analyse the accumulated data to deduce patterns. This paper describes an Accident Data Framework for a minimal set of variables from reports of amusement device accident, and the structure for a useful narrative to aid reporters and recorders to avoid introducing …

When The Magic Closes: Examining How Disney Fans Coped With Theme Park And Resort Closures Amid The Covid-19 Pandemic, Cody Havard, Carissa A. Baker, Daniel L. Wann, Rick Grieve

Journal of Themed Experience and Attractions Studies

This essay discusses a qualitative investigation we conducted with fans of the Disney parks and resorts during the summer of 2020 regarding the company’s handling of the COVID-19 pandemic. Specifically, 22 people responded to open-ended questions from an online survey to discuss their views of the closures and planned reopenings of the Disney parks and resorts amid the early days of the pandemic. Using social identity theory (Tajfel, 1978) and the theory of planned behavior (Ajzen, 1991), we discuss how fans react to and cope with the temporary loss of a favorite activity and how companies in the themed entertainment …

Covid-19 And Immersion: Physical, Virtual, And Home Spaces, Scott Lukas

Journal of Themed Experience and Attractions Studies

This article considers the dramatic adaptations that have occurred in themed immersive spaces as they have dealt with the challenging dynamics of COVID-19. As COVID-19 has been a respiratory disease, it has impacted the operations of theme parks, casinos, cruise ships, and other immersive spaces, especially as such spaces have relied, traditionally, on physical forms of entertainment and immersion. The writing begins with a consideration of the COVID-19 challenges noted in the theme park and cruise ship industries. OceanMedallionTM and MyMagic+ technologies are considered for their possible positive role in addressing the operational dynamics during the pandemic. Issues of guest …

Brighter But Not Clearer: Entertainment-Dependent Destinations Dealing With Long Covid, Louis-Etienne Dubois, Frederic Dimanche

Journal of Themed Experience and Attractions Studies

At the onset of the COVID-19 pandemic, we explored a range of very different possible outcomes for destinations that rely heavily on their entertainment sector (Dubois & Dimanche, 2021). Several months later, this article seeks to revisit those outcomes, while also highlighting the ongoing recovery efforts and evolving strategies of entertainment-dependent destinations (EDDs). To do so, we reconnected with the panel of respondents from various destinations (i.e., Las Vegas, Nashville, New Orleans etc.) to take stock of both new challenges and opportunities, as well as emerging factors impacting their respective markets. Our results show that while EDDs are facing a …

Theme Parks, Staycation Practices, And Covid-19: Opportunities And Uncertainties, Salvador Anton Clavé

Journal of Themed Experience and Attractions Studies

The effects of COVID-19 on the market transformation of the theme park industry has been significant in the short term because of travel restrictions. Challenges, impacts, responses, and strategies might vary from one region to another and even from one theme park to another. However, it can be assumed that domestic travel will continue to have an effect on the theme park industry during the months to come and likely beyond the pandemic. In this context, the “staycation” is becoming a booming trend in the leisure, entertainment, and tourism industry, creating new, current, and future unexpected economic winners and losers. …

Disney During Covid-19: The Tourist And The Actor’S Nightmare, Jennifer A. Kokai, Tom Robson

Journal of Themed Experience and Attractions Studies

In this essay, we argue that the experience of being at Disney theme parks in COVID times was a waking version of what is sometimes called “The Actor’s Nightmare.” Due to safety regulations, theme parks either dropped live entertainment that structures the day as a show with a clear beginning and end (e.g. park-opening rope drop performances, and the fireworks), attempted to include references to COVID in live entertainment (like in

the Frozen Ever After singalong, which added some COVID jokes), or to ignore it (like the Festival of the Lion King). In any case, due to these measures the …

The “Politics Of Inclusion/Exclusion” In Times Of The Pandemic, Florian Freitag

Journal of Themed Experience and Attractions Studies

As commercial enterprises that depend on attracting a maximum number of visitors in order to be economically successful, theme parks have generally been careful to avoid unpleasant, sensitive, or controversial themes (or aspects of a theme) that might offend or alienate potential customers. Due to official regulations concerning e.g. the wearing of masks in waiting lines and during rides, however, the pandemic cannot simply be “excluded” from the parks and remains constantly visually present, thus seriously undermining the companies’ efforts to keep the park grounds rigidly separated from the rest of the world. Particular operational decisions by some theme park …

“It Takes People To Make The Dream A Reality”: Disney’S Hr Strategy In Response To Covid-19, Jaime L. Williams, Allison A. Toth

Journal of Themed Experience and Attractions Studies

From January 2020 to the beginning of fall 2021, theme parks around the world have been required to engage in abnormal, abrupt, and major shifts in operations caused by the ongoing global pandemic (COVID-19). Through the process of sensemaking, this paper will focus on the human resources related decisions made by The Walt Disney Company in an effort to better understand the organization’s responses to changes in the external environment and the resulting outcomes during the pandemic. The overall management of Cast Members in the United States during this time period with specific focuses on the layoff and re-hiring of …

Are European Theme Parks Likely To Suffer From Long Covid?, Pieter Cornelis

Journal of Themed Experience and Attractions Studies

COVID-19 has had a major impact on the theme park industry. Visits to European parks were significantly lower in 2020 than the year before. This article discusses the short-term and long-term economic consequences of the pandemic for the theme park industry. Attitudinal loyalty, inertia effects of guest satisfaction on repeat visits, (deferred) reinvestments, and the difference between theme and amusement parks will be considered. To compensate for losses in 2020, many parks increased their visitor numbers in the 2021 season to the maximum permitted capacity, especially in the summer months. As a result, analysis of waiting times at 22 investigated …

Introduction: Theme Parks And Covid-19, Salvador Anton Clavé, Florian Freitag

Journal of Themed Experience and Attractions Studies

In the tourism industry, “crises” have been conceptualized as local and temporary phenomena, interval states that may require imminent action, but that can eventually be overcome, with business simply resuming. At the moment of writing, however, it is not at all clear when or if the theme park sector can simply return to a pre-pandemic state of affairs. Even if tourism may once again attain pre-COVID numbers, it may well be through entirely new and different forms. The essays collected here provide scholarly and professional snapshots of the current (winter 2021/2022) state of the theme park industry, with special attention …

Human-Machine Communication: Complete Volume 4

Human-Machine Communication

This is the complete volume of HMC Volume 4.

Exoskeletons And The Future Of Work: Envisioning Power And Control In A Workforce Without Limits, Gavin L. Kirkwood, J. Nan Wilkenfeld, Norah E. Dunbar

Human-Machine Communication

Exoskeletons are an emerging form of technology that combines the skills of both machines and humans to give wearers the ability to complete physically demanding tasks that would be too strenuous for most humans. Exoskeleton adoption has the potential to both enhance and disrupt many aspects of work, including power dynamics in the workplace and the human-machine interactions that take place. Dyadic Power Theory (DPT) is a useful theory for exploring the impacts of exoskeleton adoption. In this conceptual paper, we extend DPT to relationships between humans and machines in organizations, as well as human-human communication where use of an …

Embracing Ai-Based Education: Perceived Social Presence Of Human Teachers And Expectations About Machine Teachers In Online Education, Jihyun Kim, Kelly Merrill Jr., Kun Xu, Deanna D. Sellnow

Human-Machine Communication

Technological advancements in education have turned the idea of machines as teachers into a reality. To better understand this phenomenon, the present study explores how college students develop expectations (or anticipations) about a machine teacher, particularly an AI teaching assistant. Specifically, the study examines whether students’ previous experiences with online courses taught by a human teacher would influence their expectations about AI teaching assistants in future online courses. An online survey was conducted to collect data from college students in the United States. Findings indicate that positively experienced social presence of a human teacher helps develop positive expectations about an …

Sex With Robots And Human-Machine Sexualities: Encounters Between Human-Machine Communication And Sexuality Studies, Marco Dehnert

Human-Machine Communication

Sex robots are a controversial topic. Understood as artificial-intelligence enhanced humanoid robots designed for use in partnered and solo sex, sex robots offer ample opportunities for theorizing from a Human-Machine Communication (HMC) perspective. This comparative literature review conjoins the seemingly disconnected literatures of HMC and sexuality studies (SeS) to explore questions surrounding intimacy, love, desire, sex, and sexuality among humans and machines. In particular, I argue for understanding human-machine sexualities as communicative sexuotechnical-assemblages, extending previous efforts in both HMC and SeS for more-than-human, ecological, and more fluid approaches to humans and machines, as well as to sex and sexuality. This …