Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Engineering
Do People Perceive Alexa As Gendered? A Cross-Cultural Study Of People’S Perceptions, Expectations, And Desires Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Anna Maria Manganelli, Chad Edwards, Federico De Luca
Do People Perceive Alexa As Gendered? A Cross-Cultural Study Of People’S Perceptions, Expectations, And Desires Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Anna Maria Manganelli, Chad Edwards, Federico De Luca
Human-Machine Communication
Mainly, the scholarly debate on Alexa has focused on sexist/anti-woman gender representations in the everyday life of many families, on a cluster of themes such as privacy, insecurity, and trust, and on the world of education and health. This paper takes another stance and explores via online survey methodology how university student respondents in two countries (the United States, n = 333; and Italy, n = 322) perceive Alexa’s image and gender, what they expect from this voice-based assistant, and how they would like Alexa to be. Results of a free association exercise showed that Alexa’s image was scarcely embodied …