Engineering Commons^™

Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester

TREC Webinar Series

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of …

Webinar: Addressing Bicycle-Vehicle Conflicts With Alternate Signal Control Strategies, Sirisha Kothuri

TREC Webinar Series

There is nationwide interest in supporting sustainable and active transportation modes such as bicycling and walking due to the many benefits associated with them, including reduced congestion, lower emissions and improved health. Although the number of bicyclists is increasing, safety remains a top concern. In urban areas, a common crash type involving bicycles at intersections is the “right hook” where a right-turning vehicle collides with a through bicyclist. While geometric treatments and pavement markings have been studied, there is a lack of research on signal timing treatments to address right-hook bicycle-vehicle conflicts.

Addressing Bicycle-Vehicle Conflicts with Alternate Signal Control Strategies …

Webinar: Meeting & Exceeding Mobility User Expectations With Real-Time Transit Information, Sean J. Barbeau, Derek Fretheim

TREC Webinar Series

Every day transit riders ask the same question: when’s the next one coming? To answer this question, transit agencies are transitioning to providing real-time transit information through smartphones or displayed at transit stops.

The proliferation of transit planning and real time arrival tools that have hit the market over the past decade is staggering. Yet with transit ridership on the decline, agencies can’t afford to ignore the importance of providing accurate, real time information to their customers. Real-time transit information improves the reliability and efficiency of passenger travel, but barriers have prevented some transit agencies from adopting the GTFSrealtime v1.0 …

Webinar: Firsthand Data Collection: Students Get Behind The Wheel Of Vehicle Dynamics, Roger Lindgren, Jordan Preston

TREC Webinar Series

Vehicle operating dynamics data have a fundamental impact on the design of roadways, but collecting this type of data is not part of your typical college curriculum. Instead, engineering students are handed a textbook, leaving them without a firsthand experience of how accelerations and decelerations “feel” to the driver, the ultimate consumer of their designs. Seeking to change this norm, Roger Lindgren and C.J. Riley, civil engineering professors at the Oregon Institute of Technology, undertook a NITC education project to incorporate more real-world data collection and analysis into transportation courses. This webinar will offer a detailed look at the recently …