Engineering Commons^™

Decarbonising The Automotive Industry: The Future For Irish Motorists., Robert Maher

Theses

This research study is an examination of the current state of the Irish automotive industry, which is being reshaped by the imminent shift to electric vehicles. This transition is designed to assist in solving Ireland's air quality and environmental challenges in line with the worldwide move to combat climate change. The research topic of the decarbonisation of the automotive industry determined the research question: "Decarbonising the Automotive Industry: The Future for Irish Motorists". This inquiry focuses on private cars owned for social, pleasure and domestic use. Secondary research was completed to verify the most prevalent and current existing information. A …

An Investigation Of Service Quality Within Irish Franchised Motor Dealerships, Clive Atkinson

Theses

This study investigates service quality within franchised motor dealerships from the perspective of thirty-eight persons working in the roles of Dealer Principal, After-Sales Manager or Service Manager in dealerships operating under the Volkswagen group of brands in Ireland (VW, Audi, SEAT and Skoda). With approximately 2.3 million cars on Irish roads, more than two thirds of the Irish adult population encounter car service experiences on a regular basis. Regardless of brand or dealership type, the quality of vehicle service experience is paramount for customer retention. Despite this, however, service quality within Irish motor dealerships remains an under-explored area. Qualitative analysis …

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …

The Future Of The Irish Manufacturing Industry In Relation To Global Competitiveness, Joceley Martins Wilson

Theses

This study is an examination of the challenges faced by the manufacturing sector in Ireland. As the speed of globalization intensifies, new demands are constantly being levied on the manufacturing sector. In order to maintain this very important sector in Ireland, the manufacturing industry must promote constant innovation, automation and specialization, specifically in niche areas where there is a requirement for specific specialized skills, and where the labor cost is not a prohibitive or fundamental issue.

Innovation has been a key success factor for the manufactures to date, and will continue to be an ai'ea of focus as competitive forces …

The Evidence For A Nascent Biotechnology Cluster In Cork, John W. Hobbs

Theses

Over the past 30 years, encouraged by Ireland’s low rate of corporation tax (currently 12.5 %), and active promotion of FDI by the IDA, foreign owned pharmaceutical plants have set up and multiplied in the Cork area. To Ireland’s advantages of a low tax rate, an English speaking population, a pro-business environment and membership of EU, Cork offered the added attractions of a deepwater port and large natural harbour, good freight connections, an international airport, an educated workforce and excellent sporting and leisure facilities for sailing, golf, etc. (Pfizer, Eli Lilly, Novartis, GlaxoSmithKline, Johnson & Johnson and Schering Plough have …