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Effective Marketing Of A Closed-Loop Supply Chain Network: A Fuzzy Qfd Approach, Surendra M. Gupta, Satish Nukala
Effective Marketing Of A Closed-Loop Supply Chain Network: A Fuzzy Qfd Approach, Surendra M. Gupta, Satish Nukala
Surendra M. Gupta
Both consumer and government concerns for the environment are driving many original equipment manufacturers (OEM) to engage in additional series of activities stemming from the reverse supply chain. The combination of forward/traditional supply chain and reverse supply chain forms the closed-loop supply chain. Apart from its efficient design, the success of a closed-loop supply chain network depends on its marketing strategy as well. Hence, it is important that the planned marketing strategy be evaluated with respect to the drivers of public participation in the network. To this end, we identify the important drivers of public participation and propose a fuzzy …
Evaluation Of Production Facilities In A Closed-Loop Supply Chain: A Fuzzy Topsis Approach, Surendra M. Gupta, Kamarthi V. Sagar, Pochampally K. Kishore
Evaluation Of Production Facilities In A Closed-Loop Supply Chain: A Fuzzy Topsis Approach, Surendra M. Gupta, Kamarthi V. Sagar, Pochampally K. Kishore
Surendra M. Gupta
It has become common for manufacturing facilities involved in production of new products to also carry out collection and re-processing of used products. While environmental consciousness has become an obligation to the facilities in the production of new products due to governmental regulations and public perspective on environmental issues, potentiality of the facilities to re-process used products directly affects the profitability of the facilities. Although many papers in the literature deal with performance evaluation of facilities, none of them address these two factors. To this end, a TOPSIS (Technique for Order Preference by Similarity to an Ideal Solution) approach, which …
Strategic And Tactical Planning Of A Closed-Loop Supply Chain Network Under Uncertainty, Surendra M. Gupta, Satish Nukala
Strategic And Tactical Planning Of A Closed-Loop Supply Chain Network Under Uncertainty, Surendra M. Gupta, Satish Nukala
Surendra M. Gupta
While the strategic planning of a supply chain, which is typically a long range planning, deals with the design aspect of the supply chain (what products should be processed/produced in what facilities etc.), tactical planning is typically a medium-range planning that involves the optimization of flow of goods and services across the supply chain. In this paper, we present a multi-criteria optimization model for the strategic and tactical planning of a closed-loop supply chain under uncertainty, where the aspiration levels for various goals are more likely to be in the approximately more/less than and/or more/less is better form. We use …