Engineering Commons^™

Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester

TREC Webinar Series

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of …

Webinar: Meeting & Exceeding Mobility User Expectations With Real-Time Transit Information, Sean J. Barbeau, Derek Fretheim

TREC Webinar Series

Every day transit riders ask the same question: when’s the next one coming? To answer this question, transit agencies are transitioning to providing real-time transit information through smartphones or displayed at transit stops.

The proliferation of transit planning and real time arrival tools that have hit the market over the past decade is staggering. Yet with transit ridership on the decline, agencies can’t afford to ignore the importance of providing accurate, real time information to their customers. Real-time transit information improves the reliability and efficiency of passenger travel, but barriers have prevented some transit agencies from adopting the GTFSrealtime v1.0 …

Webinar: Transportation Benefits Of Parking Cash-Out, Pre-Tax Commuter Benefits, And Parking Surtaxes, Allen Greenberg, James Choe, Sonika Sethi, Colleen Stoll

TREC Webinar Series

The vast majority of employers provide their employees free parking at work, which encourages employees to drive alone. Multiple strategies exist to level the playing field between travel modes and allow employees to select the travel option most beneficial to them without suffering a financial penalty. The U.S. Department of Transportation, Federal Highway Administration sponsored a study to understand the effect parking cash out, pre-tax commuter benefits, and parking surtaxes can have on congestion, emissions, and other driving-related externalities. The study is part of the Administration’s ongoing efforts to increase awareness of solutions to address the transportation issues affecting communities …