Engineering Commons^™

The Effects Of Extraneous Presentation Graphics On Decision Making, Thomas S. Tingley

Theses and Dissertations

Almost every professional presentation includes some form of graphics. Many previous researchers have analyzed the relative effectiveness of graphical decision aids, such as pie charts or bar graphs. Very little research, however, has been conducted to determine the effects of extraneous graphics, such as pictures and logos, on decision making. This study employed an experiment to determine whether extraneous graphics hinder or enhance a decision maker's ability to obtain the pertinent information from a professional presentation. Other factors such as gender and graphics training were also analyzed for any influence on the results obtained. The results of the study indicated …