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Energy Conservation Day: Symbolism Doesn’T Pay, Hippu Salk Kristle Nathan Dec 2014

Energy Conservation Day: Symbolism Doesn’T Pay, Hippu Salk Kristle Nathan

Hippu Salk Kristle Nathan

The much publicised panting competition at school level on the occasion of Energy Conservation Day was a good effort to send message to consumers to influence their energy consumption behaviour. But the effect is minuscule.

As a child one might have walked or cycled to school. But as a breadwinner, once energy related decisions largely get influenced by one's income level and opportunities and restrictions.