Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Engineering
Go Niche Or Go Home: Influence Maximization In The Presence Of Strong Opponent, Long Foong Liow
Go Niche Or Go Home: Influence Maximization In The Presence Of Strong Opponent, Long Foong Liow
Dissertations and Theses Collection (Open Access)
In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in segments where these weaker firms have comparative advantages. In marketing, this is what people called “go niche or go home”. The niche-building strategy may rely on “homophily”, which implies that consumers in a particular market segment might possess certain set of attributes that cause them to appreciate certain products better (in other …
Robust Execution Strategy For Scheduling Under Uncertainity, Na Fu
Robust Execution Strategy For Scheduling Under Uncertainity, Na Fu
Dissertations and Theses Collection (Open Access)
Resource Constrained Project Scheduling Problems with minimum and maximum time lags (RCPSP/max) provides a general model for resource scheduling in many real-world problems (such as manufacturing and construction engineering). Due to its practical importance and generality, providing effective algorithms and scalable solutions for RCPSP/max is a topic of growing research. Traditional methods have addressed deterministic models with all parameters known with certainty. In this thesis, we are concerned with RCPSP/max problems in an uncertain environment where durations of activities are stochastic and resource availabilities are subject to unforeseen breakdowns. We propose methods for generating robust execution strategy to protect against …