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Use Of Personas For User Interface Design: Results Of Field And Experimental Studies , Pallavi Dharwada
Use Of Personas For User Interface Design: Results Of Field And Experimental Studies , Pallavi Dharwada
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Persona is a fictitious user serving as a role model for designers, helping them make difficult decisions from the users' perspective during the interface design process. This concept, which was introduced by Alan Cooper in 1999, has been found to be a powerful tool for engaging the designers with the users. Although personas do not replace the rich data acquired through user testing, they enhance the interface development process by focusing the designers' attention on the target user until the interface qualifies for testing. Recognizing the benefits of persona, many companies, including the Fortune 500 have embraced this concept as …