Engineering Commons^™

Information System Product Development By Integration Of Kano's Customer Satisfaction Model With Quality Function Deployment, Afife Yesim Sireli

Engineering Management & Systems Engineering Theses & Dissertations

Product development of complex, innovative information technology related systems presents difficult challenges for technology managers, and new product failures are a significant problem. The main reason for this is insufficient decision-making due to the lack of a customer-oriented product development process in the information system (IS) companies, which is often related to deficiencies in cooperation between R&D and marketing departments. Integrating consumer requirements into the product design phase is an important factor for improving market success. Therefore, a product development decision model is needed for the managers of information system companies to make more accurate decisions about the characteristics of …