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Capital Equipment Upgrade Strategy In The Context Of Servitization, Muztoba Ahmad Khan
Capital Equipment Upgrade Strategy In The Context Of Servitization, Muztoba Ahmad Khan
Graduate Theses, Dissertations, and Problem Reports
Building on manufacturing servitization and Product-Service Systems (PSS) business models, the midlife equipment upgrade services introduce promising alternative to traditional equipment replacement, which is often capital intensive and time consuming. Midlife upgrade describes the process of improving the performance of and adding new functional capabilities into equipment during their active usage period by embedding technological innovation while satisfying evolving customers’ preferences over time. This strategy, however, has thus far been discussed primarily from a conceptual perspective in literature, and the state of the art lacks empirical evidence regarding the potential and outcome of successful midlife upgrades. Additionally, explorative studies report …