Engineering Commons^™

Understanding Outgroup Aversion Effects On Innovation Adoption And Polarization In Network Environments, Bruce G. Miller

Graduate Thesis and Dissertation 2023-2024

Individuals' decisions to adopt an innovation can be influenced by the group identity of previous adopters or non-adopters in their social network. Previous research in innovation diffusion considered initial innovators and word-of-mouth imitator effects using analytical models. Simulations and agent-based models have been developed to address the heterogeneity of decision makers and the non-linearity of the process. A further refinement modeled adoption based on networks of social relationships between potential decision makers, analogous to the spread of disease on networks. In addition, adoption or non-adoption of some innovations has been characterized as a means of signaling identification with or aversion …