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Product Display Versus Graphical Representation On Packaging, Joshua Galvarino
Product Display Versus Graphical Representation On Packaging, Joshua Galvarino
All Theses
ABSTRACT
Previous research conducted (Hurley, et al., 2012) concerning physical and graphical product visibility from the primary display panel (PDP) is limited to one product category. This research expands previous peer-reviewed research, which indicates that there is a significant difference between consumer preferences of graphical display vs. physical product display on packaging.
The shelf presence of packages showing actual product visibility versus packages showing only a graphical representation of the product was evaluated. Both shopping results and quantitative data using eye-tracking technology were collected and cross-referenced with a qualitative, post-experiment survey.
Specifically, variables of packaging within pasta, snacks, prepared frozen …
Cushop: A Simulated Shopping Environment Fostering Consumer-Centric Packaging Design & Testing, Charles Tonkin
Cushop: A Simulated Shopping Environment Fostering Consumer-Centric Packaging Design & Testing, Charles Tonkin
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Consumer product packaging provides product damage protection, extends product shelf life, and communicates product usage instructions to the consumer. Its collective contribution to the waste stream is notorious, but its role in product salability is much less understood. Consumers now make the majority of product purchase decisions while present at the shelf, and since they do it very quickly (within 5-8 seconds), and do not appear to adhere to strong brand loyalty as was once more common, packaging (and more specifically, its aesthetics and contrast with its competitors) plays a dominant role in the decision-making process. It is difficult, however, …