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Engineering Commons

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Electrical and Computer Engineering

Brigham Young University

1998

Information design

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Understanding Comics: The Invisible Art, Alan D. Manning Mar 1998

Understanding Comics: The Invisible Art, Alan D. Manning

Faculty Publications

INSIGHTS about professional communication may come from odd and unexpected places. McCloud's Understanding Comics (hereafter UC) is a case in point. Despite the juvenile connotations evoked by any discussion of comic books, the theory of visual communication presented in UC arguably rivals the best of contemporary semiotics (that is, the study of how we make meaning out of gestures, words, paragraphs, pictures, and so on).