Engineering Commons^™

Influence Maximization In Social Networks: An Integer Programming Approach, Muhammed Emre Keski̇n, Mehmet Güray Güler

Turkish Journal of Electrical Engineering and Computer Sciences

The use of social networks has been spreading rapidly in recent years. There is a growing interest in influence maximization in social networks, especially after observing that the effects of social events of the Arab Spring, Gezi events of Turkey, uprising in Ukraine, etc. have been built by the help of social networks. Consequently, many institutions like political parties or commercial firms are willing to spread their messages throughout social networks. There are many studies that concentrate on finding the most influential initial nodes, called seeds, which maximize the spread of an intended message over the social network. However, most …