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Creating A Data-Based Facebook Engagement Plan For Chabad At Binghamton, Justin Hayet
Creating A Data-Based Facebook Engagement Plan For Chabad At Binghamton, Justin Hayet
Capstone Projects 2015-Present
Core Capstone Question: How does Chabad at Binghamton maximize its online Facebook Engagement in a fashion which mirrors the needs of its diverse online stakeholders?
Schmalzbauer (2013) calculated that two thirds of America’s 400,000 Jewish college students attend schools with a Chabad chapter” (p. 120). Binghamton University’s student population is thirty percent Jewish, that is, 3,500 Jewish students (Hillel, 2014). Chabad at Binghamton’s seven full time staff members and student leadership of eighty-seven designated positions seek to engage all 3,500 of those students through weekly programs, Shabbat dinners, large scale programs and individual meetings. Chabad at Binghamton has been serving …