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Scenarios For Adoption Of Autonomous Vehicle Technologies In Freight, Sabya Mishra
Scenarios For Adoption Of Autonomous Vehicle Technologies In Freight, Sabya Mishra
PSU Transportation Seminars
Innovation adoption research has largely ignored organizational adoption, and little work has been done to understand or predict the adoption of innovations by freight organizations. Among the existing innovation adoption theoretical and methodological approaches this seminar will explore which are most appropriate methods for freight organizational adoption. The seminar will present a disaggregate market penetration model for freight transportation organizations adopting connected autonomous vehicle (CAV) technology and demonstrate an application using a case study area in Memphis, TN. The seminar will highlight ongoing and future organizational adoption research for CAVs, and other innovations.