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Full-Text Articles in Engineering

Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou Jan 2020

Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou

Wayne State University Dissertations

Growing competitiveness and increasing availability of data is generating great interest in data-driven analytics across industries. One of the areas that has gained a lot of attention is Customer choice modeling, which aims to explain the choices individual customers make in choosing from a set of products based on their preferences. While effective customer choice modeling is essential to a wide variety of application domains, including retail, it is challenging in practice due to limitations around the quality of the data available for modeling and potentially complex choice behaviors. This dissertation presents a hybrid modeling approach that relies on both …


Machine Learning In Manufacturing: Review, Synthesis, And Theoretical Framework, Ajit Sharma, Zhibo Zhang, Rahul Rai Jan 2020

Machine Learning In Manufacturing: Review, Synthesis, And Theoretical Framework, Ajit Sharma, Zhibo Zhang, Rahul Rai

Business Administration Faculty Research Publications

There has been a paradigmatic shift in manufacturing as computing has transitioned from the programmable to the cognitive computing era. In this paper we present a theoretical framework for understanding this paradigmatic shift in manufacturing and the fast evolving role of artificial intelligence. Policy, Strategic and Operational implications are discussed. Implications for the future of strategy and operations in manufacturing are also discussed. Future research directions are presented.


Design Thinking & Strategic Product Planning For Highly Engineered Products, Shannon Dare Wayne Jan 2020

Design Thinking & Strategic Product Planning For Highly Engineered Products, Shannon Dare Wayne

Wayne State University Dissertations

This paper offers an integrated framework to systematically address routine challenges plaguing early product development for highly engineered and complex products, such as automobiles. The framework includes up-front strategic product planning leveraging ‘design thinking’ and ‘design execution’ through a structured process to enable adaptation under uncertainties in the product development lifecycle for customer delight and program success. Included is product planning, from fuzzy front-end until product launch, and prioritizing aligned strategic initiatives while integrating design thinking throughout the process. We also discuss two real-world case studies to emphasize the efficacy of the framework and to demonstrate practical examples of how …