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Full-Text Articles in Engineering
From Disaster To Development: Finance Provides A Platform To Empower Technology For Resilience To Climate Change, Daniel B. Oerther
From Disaster To Development: Finance Provides A Platform To Empower Technology For Resilience To Climate Change, Daniel B. Oerther
Civil, Architectural and Environmental Engineering Faculty Research & Creative Works
The Sendai Framework for Disaster Risk Reduction emphasizes four principles: understanding risk; strengthening governance; investing in resilience; and building back better. Parametric insurance, offered to nations, provides a financial platform to pool and transfer risk from the regional to the global marketplace. The Caribbean Ocean Assets Sustainability faciliTy (COAST) expands upon the prior success of parametric insurance by providing a new platform to more fully link policy and technology with the aim of increasing disaster resilience. COAST focuses upon the nexus among food and nutrition security, the health of the ocean, and the occurrence of severe weather in the Caribbean …
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Business and Information Technology Faculty Research & Creative Works
Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents from all over the world. Results of the survey suggest that while men want more tangible benefits of a spa, women prefer the experiential qualities of peace and rejuvenation. Additionally, those of lower to middle income focus on the atmosphere more than …