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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Beyond The Language-Literature Divide: Advanced Pedagogy For Training Graduate Students, Heather W. Allen
Beyond The Language-Literature Divide: Advanced Pedagogy For Training Graduate Students, Heather W. Allen
Heather Willis Allen
In this article, my objectives are 1) to discuss current practices and challenges related to the professional development of graduate students in foreign language departments as teachers; and 2) to provide a rationale for and description of a graduate seminar that serves to prepare future professors to develop students' analytical, critical, and argumentative capacities in the advanced undergraduate curriculum. It is my hope to encourage further discussion of integrative approaches to teaching foreign language at all levels by providing a concrete example of how graduate student professional development can include issues of language in advanced courses. A one-semester advanced foreign …