Language and Literacy Education Commons^™

Assessing Online Viewing Practices Among College Students, Elizabeth J. Threadgill, Larry R. Price

Journal of Media Literacy Education

This article focuses on media literacy education for college students. First, we conducted psychometric analyses to verify the properties of the Critical Evaluation and Analysis of Media (CEAM) scale. CEAM measures college students’ self-reported practices for critically evaluating and analyzing the credibility, audience, and technical design elements of online media, such as news, advertisement, and entertainment media. Using CEAM, our second goal was to identify trends in critical viewing practices among first-year students enrolled in college. Results of confirmatory factor analysis (CFA) and item response theory (IRT) supported a three-factor structure for the CEAM scale. Composite score reliability for all …