Gifted Education Commons^™

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Theses

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

Doordash, Inc. Strategic Audit, Brenna Paul, Nihaela Ponnatha, Pyper Haarala, Summer Liu, Abigail Mathiasen

Honors Theses

This case study analyzes DoorDash, an innovator of online delivery in the software publishing industry. We conducted a strategic audit using principles from prominent strategic management to guide our process. Our research is based on publicly available information, including IBIS World reports, industry reports, DoorDash’s SEC filings and website, academic articles, and news articles. This case study aims to collect data from a prominent business and analyze it through strategic management to evaluate the firm’s potential for competitive advantage.

Our research includes firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, corporate level strategy, …

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Theses

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …