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Full-Text Articles in Education
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Getting Boys To Read: A Look At The Research And The Books They Love, Carrie Lynn Cooper Dean Of Libraries, Kathy Cox Watson
Getting Boys To Read: A Look At The Research And The Books They Love, Carrie Lynn Cooper Dean Of Libraries, Kathy Cox Watson
Kathy Cox Watson
This session focuses on what the research says about males as readers and introduces the audience to great boy books and other types of text that appeals to male readers. The presenters have chosen titles from the Kentucky Bluegrass Awards program that are of interest to young male readers. Presenters also introduce and promote Kentucky’s children’s choice reading program, the Kentucky Bluegrass Awards. To misquote George Ella Lyon, the presenters woudl like to get boys to "shake hands with a book."
Beyond The Language-Literature Divide: Advanced Pedagogy For Training Graduate Students, Heather W. Allen
Beyond The Language-Literature Divide: Advanced Pedagogy For Training Graduate Students, Heather W. Allen
Heather Willis Allen
In this article, my objectives are 1) to discuss current practices and challenges related to the professional development of graduate students in foreign language departments as teachers; and 2) to provide a rationale for and description of a graduate seminar that serves to prepare future professors to develop students' analytical, critical, and argumentative capacities in the advanced undergraduate curriculum. It is my hope to encourage further discussion of integrative approaches to teaching foreign language at all levels by providing a concrete example of how graduate student professional development can include issues of language in advanced courses. A one-semester advanced foreign …