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The Sustainability Of African American Female-Owned Businesses, Chantelle Daniel Thibeaux

Electronic Theses and Dissertations

African American women–owned small businesses fail more often than non-Black-owned
businesses. The purpose of this phenomenological qualitative study was to describe successful
African American women small business owners’ leadership styles, traits, strategies, and
behaviors. Additionally, this study aimed to provide insights into specific leadership traits,
strategies, and behaviors that affect the sustainability of African American women–owned
businesses. Three leadership styles that have contributed to their business success were used to
frame this study: transformational, transactional, and situational leadership. All three of these
styles of leadership have been shown to help businesses succeed. Data were collected from
African American women business …