Education Commons^™

Integrating The Academic Experience: An Inter-Disciplinary Approach To The Authentic Marketing Research Experience, Gary Marchioro, Maria Ryan, Timothy Perkins

Maria M Ryan

This paper describes the evolution of an innovative inter–disciplinary approach to teaching and learning in a University Faculty of Business. Further, it reviews the implementation of a series of unique, integrated and authentic assessments involving units based in the marketing, urban planning and business communication disciplines. The project has used the production of Revitalization Plans for the University‘s campuses as the basis for integrating student teaching and learning. It has championed an approach which moves away from the traditional ‗silo‘ methods of academic assessment to integrated, contextualised learning which develops both generic and discipline-specific skills such as client/consultation roles, business …