Education Commons^™

Predictive Modeling And Alumni Fundraising In Higher Education, Mark Walcott

Theses and Dissertations

Institutions of higher education can benefit from using predictive modeling and data mining techniques to enhance capital and fundraising campaigns to yield higher levels of financial contributions. The purpose of this study was to enhance the sophistication of alumni fundraising by using predictive modeling and data mining techniques to address: (a) What factors are most likely to predict the likelihood of alumni making a financial contribution, and (b) What factors are most significant in predicting the amount of money alumni will contribute. Among the 17 variables used by this study those of significance for predicting the likelihood to give included: …