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Rhetoric In The Real World [11th Grade], Sarah Berce Sep 2009

Rhetoric In The Real World [11th Grade], Sarah Berce

Understanding by Design: Complete Collection

This unit is designed to help students think critically about the world. Students, especially with the increasing role of technology in our world, are exposed to persuasive messages in various capacities everyday. The class will read, analyze, and respond to several real world sources including persuasive speeches, position papers, advertisements, commercials, political campaigns, newspaper articles, and pictures. Through these sources and accompanying activities, students will discover the effects of advertising and the means to effectively persuade. After reading, exploring, and analyzing various sources, students will work creatively to design a shoe and an accompanying advertisement campaign. Then, they will critically …


Advertising In "Tween" Magazines: Exploring The Considerations And Opportunities, Lisa K. Kervin, Jessica Mantei Jan 2009

Advertising In "Tween" Magazines: Exploring The Considerations And Opportunities, Lisa K. Kervin, Jessica Mantei

Faculty of Education - Papers (Archive)

Many children in our classrooms have competence when interacting with visual and print based texts. While the familiarity may well exist, there is a need to examine children’s ability to sort through and make meaning from the myriad of messages, commercial and otherwise, which they encounter. While some argue that children are empowered by the ability to use and manipulate popular culture for their own purposes (Harding, 2004), others voice concern that this market is vulnerable to negative effects of media. In Australia both the number of magazines targeting children, and the readership of these magazines, is high and increasing. …


Consuming Children: An Analysis Of Australian Press Coverage Of The Claims And Counterclaims Of Advocacy And Industry Groups In Relation To A Proposed Ban On 'Junk Food' Advertising, Kate Holland, R Warwick Blood, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis Jan 2009

Consuming Children: An Analysis Of Australian Press Coverage Of The Claims And Counterclaims Of Advocacy And Industry Groups In Relation To A Proposed Ban On 'Junk Food' Advertising, Kate Holland, R Warwick Blood, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis

Faculty of Social Sciences - Papers (Archive)

Evidence of rising rates of overweight and obesity in Australia has generated considerable discussion about potential policy responses and solutions. In relation to childhood obesity, one suggestion that has been put forward is to ban or restrict junk food advertising to children. Debate about the merits of such a proposal was an enduring issue in the Australian press during our study's time frame, January 2008-January 2009. This paper is one part of a larger project investigating the reporting and portrayal of overweight and obesity in the Australian media, and the lived experiences of overweight and obese adults. In Australia, O'Hara …