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Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
The Qualitative Report
Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education …
School Principals’ Views On Administration Work, Their “Frequent Turnover” And Its Effects On Their Work, Aydin Balyer
School Principals’ Views On Administration Work, Their “Frequent Turnover” And Its Effects On Their Work, Aydin Balyer
The Qualitative Report
School administrators’ “frequent turnover” has been discussed intensively in the Turkish Educational System recently. Currently, principals are selected for 4 years after an interview conducted by a committee of directors of national education. After that period, they either go back to their classes or are chosen for another 4 years for the last time. This frequent turnover can be disruptive for schools. This study was conducted to determine school principals’ views on administration work and this frequent turnover. The study employed a qualitative research design. The participants were 20 principals chosen with maximum sampling method. The data were analyzed with …