Education Commons^™

Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen

Journal of Applied Sport Management

The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1^st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.

College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg

Journal of Applied Sport Management

The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.

Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge

Journal of Applied Sport Management

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett

Journal of Applied Sport Management

Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)

Eagles Shine In Final Meet Of The Fall, Georgia Southern University

Athletics News

• Eagles Shine in Final Meet of the Fall

Volleyball Preview: Eagles Play Ulm In Sun Belt Tourney Thursday, Georgia Southern University

Athletics News

• Volleyball Preview: Eagles Play ULM in Sun Belt Tourney Thursday

Mbb Season Preview: Eagles Look To Expand Defensive Identity, Georgia Southern University

Athletics News

• MBB Season Preview: Eagles Look to Expand Defensive Identity

Women's Basketball Hits The Court For First Team Practices Of 2021-22, Georgia Southern University

Athletics News

• Women's Basketball Hits The Court For First Team Practices Of 2021-22

Men’S Basketball Begins Team Practice, Georgia Southern University

Athletics News

• Men’s Basketball Begins Team Practice

Thurman And Young Join Track And Field Coaching Staff, Georgia Southern University

Athletics News

• Thurman and Young Join Track and Field Coaching Staff

Rule Changes For 2021 College Football Season, Georgia Southern University

Athletics News

• Rule Changes For 2021 College Football Season

Volleyball Wins Bash In The Boro, Georgia Southern University

Athletics News

• Volleyball Wins Bash in the Boro

Different Strokes: A Critical Race Discourse Analysis Of The Experiences Of Four Black Women Rowing For A Predominantly White Institution (Pwi), Carol Schoenecker

Electronic Theses and Dissertations

Collegiate athletics has the remarkable ability to serve as a catalyst for positive and widespread social change and identity formation. For Black women, the formation of identity comes with the added intersections of race and gender in addition to sport. Collegiate rowing is one of the most heavily scholarshipped sports coming out of the passing of Title IX legislation in 1972 and requires no previous rowing experience for participation (Garran, 2012). Despite the opportunity for rowing to serve as an access point for innumerable young athletes to obtain financial and social support through a pathway to higher education, there remains …

Mandatory Meeting For Football Edwin Jackson Memorial Walk-On Candidates Set For Aug. 11, Georgia Southern University

Athletics News

• Mandatory Meeting for Football Edwin Jackson Memorial Walk-on Candidates Set for Aug. 11

Mcwhorter Earns Cosida Academic All-American Honors, Georgia Southern University

Athletics News

• McWhorter Earns CoSIDA Academic All-American Honors

Debbie Clevenger Named Georgia Southern Diving Coach, Georgia Southern University

Athletics News

• Debbie Clevenger Named Georgia Southern Diving Coach

Cabe Waters Joins Women's Golf Coaching Staff, Georgia Southern University

Athletics News

• Cabe Waters Joins Women's Golf Coaching Staff

Georgia Southern Softball Adds Assistant Coaches Dennison, Gelbard, Georgia Southern University

Athletics News

• Georgia Southern Softball Adds Assistant Coaches Dennison, Gelbard

Eagle Insider, Georgia Southern University

Eagle Insider

A Georgia Southern University Athletics Foundation Newsletter.

Eagle Insider, Georgia Southern University

Eagle Insider

A Georgia Southern University Athletics Foundation Newsletter.

Jones Named 2021 Stopper Of The Year Finalist, Georgia Southern University

Athletics News

• Jones Named 2021 Stopper of the Year Finalist

Men's Soccer Leads Nation In Community Service In 2020-21, Georgia Southern University

Athletics News

• Men's Soccer Leads Nation In Community Service In 2020-21

Women's Tennis To Play Georgia Tech In Ncaa First Round, Georgia Southern University

Athletics News

• Women's Tennis To Play Georgia Tech In NCAA First Round

Eagles Kick Off Spring Practice, Georgia Southern University

Athletics News

• Eagles Kick Off Spring Practice

Wgolf Preview: Eagles Compete At Red Rocks Invite This Weekend, Georgia Southern University

Athletics News

• WGOLF Preview: Eagles Compete at Red Rocks Invite this Weekend

Men’S Golf Senior Jake Maples Embraces Adversity, Georgia Southern University

Athletics News

• Men’s Golf Senior Jake Maples Embraces Adversity