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Education Commons

Open Access. Powered by Scholars. Published by Universities.®

2016

Walden Dissertations and Doctoral Studies

Business Administration, Management, and Operations

Economic Development

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Innovation Strategies Of Small And Medium-Sized Central North Carolina Discount Retailers, Godwin Oseloka Okonkwo Jan 2016

Innovation Strategies Of Small And Medium-Sized Central North Carolina Discount Retailers, Godwin Oseloka Okonkwo

Walden Dissertations and Doctoral Studies

In central North Carolina, small and medium-sized discount retailers have had a high failure rate, which is troubling considering that small businesses create jobs and drive successful innovation that is critical for economic development. The purpose of this phenomenological study was to explore experiences regarding successful innovation strategies of 20 discount retail industry owners and general managers located in central North Carolina. This study was grounded in Rogers`s diffusion of innovations conceptual framework and Christensen`s disruptive innovation theory. Data collection occurred through semistructured face-to-face interviews with owners and general managers of discount retail industry. Data analysis strategies included ...