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Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe
Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe
Theses, Dissertations and Capstones
This study explored the public service announcements (PSAs) produced by institutions of higher education that competed in the National Collegiate Athletic Association’s 2013-14 postseason football bowl games. Utilizing content analysis and survey results, the researcher examined the level of content distinction between and within institutional groups based on athletic conference, Carnegie classification, total student enrollment, and primary target audience. The researcher also investigated the role the PSAs played in marketing campaigns conducted by the institutions and the additional marketing strategies used in those campaigns. The analysis showed limited distinction between institutional groups and little to no distinction within groups. Further, …
Perspectives On Organization Of The Marketing Function In Higher Education, Susan Tams
Perspectives On Organization Of The Marketing Function In Higher Education, Susan Tams
Theses, Dissertations and Capstones
The current study was initiated to assess the organization of the marketing function in institutions of higher education and to measure the perceptions of higher education marketing officials about various aspects of marketing. The study is a modified replication of a study by Michael W. Mulnix (1996) and employed the questions developed by Mulnix to measure perceptions of current practitioners. Several demographic questions were added about the respondents and their institutions. An updated study is useful because of three categories of change in higher education since 1996: a) changes in the way higher education conducts its operations; b) changes in …
2015-2016 Impact Report, Marshall University College Of Business
2015-2016 Impact Report, Marshall University College Of Business
Impact Report
No abstract provided.