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The Cost And Quality Of Open Textbooks: Perceptions Of Community College Faculty And Students, Tj Bliss, John Hilton Iii, David Wiley, Kim Thanos
The Cost And Quality Of Open Textbooks: Perceptions Of Community College Faculty And Students, Tj Bliss, John Hilton Iii, David Wiley, Kim Thanos
Faculty Publications
Proponents of open educational resources (OER) claim that significant cost savings are possible when open textbooks displace traditional textbooks in the college classroom. We investigated student and faculty perceptions of OER used in a community college context. Over 125 students and 11 faculty from seven colleges responded to an online questionnaire about the cost and quality of the open textbooks used in their classrooms. Results showed that the majority of students and faculty had a positive experience using the open textbooks, appreciated the lower costs, and perceived the texts as being of high quality. The potential implications for OER initiatives …
Utilization Of Social Media In Marketing Classes, Charlotte Allen
Utilization Of Social Media In Marketing Classes, Charlotte Allen
Faculty Publications
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.