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The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick

Journal of the Association for Communication Administration

Despite the importance of attracting talented and qualified undergraduates into the major, the subject of recruitment for communication has received little attention. This study examines the effectiveness of a one-shot informative recruitment message on students’ beliefs and attitudes toward the communication major. As part of a quasi-experiment using a Solomon four-group design, two upper-division majors presented recruitment presentations addressing the benefits of, and misconceptions toward, the major to 130 students enrolled in introductory public speaking classes. Post-tests revealed that students exposed to the message reported significantly more favorable attitudes toward communication than those who had not seen a presentation (n …