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Everyday Creativity Without Group Brainstorming, Erik Op Ten Berg

Creativity and Change Leadership Graduate Student Master's Projects

This Master’s project focuses on different ways to nurture everyday creativity at the work place apart from the well-known “scheduled” brainstorm sessions. The project covers an extensive literature review and the description of three concrete products as an outcome. The finished project includes the design of a two-hour workshop, a one-day training course, and a ten-step coaching program, all about “everyday creativity at work”. Workshops and coaching program are based on the Torrance Incubation Model (Torrance & Safter, 1990). They will assist companies and individuals in applying their creative potential with more impact on a daily basis, to ultimately improve …