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The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick
The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick
Journal of the Association for Communication Administration
Despite the importance of attracting talented and qualified undergraduates into the major, the subject of recruitment for communication has received little attention. This study examines the effectiveness of a one-shot informative recruitment message on students’ beliefs and attitudes toward the communication major. As part of a quasi-experiment using a Solomon four-group design, two upper-division majors presented recruitment presentations addressing the benefits of, and misconceptions toward, the major to 130 students enrolled in introductory public speaking classes. Post-tests revealed that students exposed to the message reported significantly more favorable attitudes toward communication than those who had not seen a presentation (n …
A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons
A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons
Journal of the Association for Communication Administration
College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …