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Education Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Educational Assessment, Evaluation, and Research

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Educational presentation/ consultation

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Full-Text Articles in Education

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr Oct 2012

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …


Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr Oct 2012

Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

As recently as 2010, our department was noted for its inability to operationalize a program of assessment of student learning. Although several faculty members had presented strong and noteworthy proposals, the department as a whole had not implemented any assessment plan. In January 2011, the department was represented at the university’s assessment retreat. At that time, a four-year plan was developed that identifies seven learning outcomes for all Communications majors and has procedures for measuring and evaluating student learning across the core curriculum and all five of the subject concentrations. Extensive supportive policy was developed. Documentation was made available to …