Education Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Should Writers Use They Own English, Vershawn A. Young

Vershawn A Young

This paper argues against critic Stanley Fish's assertion that students should not use dialect in academic writing.

Nah, We Straight: An Argument Against Code-Switching, Vershawn A. Young

Vershawn A Young

Although linguists have traditionally viewed code-switching as the simultaneous use of two language varieties in a single context, scholars and teachers of English have appropriated the term to argue for teaching minority students to monitor their languages and dialects according to context. For advocates of code-switching, teaching students to distinguish between “home language” and “school language” offers a solution to the tug-of-war between standard and nonstandard Englishes. This paper argues that this kind of code-switching may actually facilitate the illiteracy and academic failure that educators seek to eliminate and can promote resistance to Standard English rather than encouraging its use

Empoderamiento - La Cultura, Reclamando Derechos E Identidad Y Expresión Poética En El Valle Del Chota, Hannah Roth

Hannah Roth

Mi proyecto es una encrucijada de muchos temas: Apelar a la identidad y la historia Afroecuatoriano a través de la educación. El reconocimiento de la historia, la cultura, la identidad, y los derechos afroecuatorianos es una manera de empoderarse y esto es lo que yo observé en la familia Chalá Lara y en las comunidades en el Valle del Chota.

Yo hice una investigación sobre la identidad afroecuatoriana, el impacto de Etnoeducación, y poesía como una herramienta de empoderamiento. En las clases de Etnoeducación aprendí mucho sobre el origen y la importancia de valorar la historia afroecuatoriana. Sin embargo, vi …

Reflective Writing And Life-Career Planning: Extending The Learning In A Learning Community Model, Nicholas Nownes, Michael J. Stebleton

Michael J. Stebleton

This essay recounts the authors’ experiences as community college faculty members in a learning community linking first-year composition with a class in life-career planning and development.

In The Absence Of Land All We Have Is Each Other: Climate Change In The Pacific (Power-Point), Cresantia Koya Vaka'uta

Cresantia Frances Koya Vaka'uta

No abstract provided.

The Sporting Image What If? An Anthology Of Creative Writing Based Upon Real Events In Sport, Clive A. Palmer

Clive Palmer