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Seton Hall University Dissertations and Theses (ETDs)

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The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco May 2022

The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco

Seton Hall University Dissertations and Theses (ETDs)

This study looked to determine if being classified as a Cinderella Story team in the NCAA Division I Men’s Basketball Tournament, also known as March Madness, led to a statistically significant change in NCAA Division I men’s basketball spending for that team’s respective institution one, two, and three years after being labeled. The purpose of this study was to determine the effect of men’s basketball spending on teams that are Cinderella Stories in the NCAA Men’s Basketball Tournament. It aims to understand how spending differs between athletic programs whose characteristics mirror those of Cinderella Stories and how expenses change before …


A Proposed Strategic Undergraduate Enrollment Marketing Plan For St. Thomas Aquinas College, Danielle N. Mac Kay Jan 2007

A Proposed Strategic Undergraduate Enrollment Marketing Plan For St. Thomas Aquinas College, Danielle N. Mac Kay

Seton Hall University Dissertations and Theses (ETDs)

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