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Marketing Seventh-Day Adventist Higher Education : College-Choice Motivators And Barriers, Vinita Sauder
Marketing Seventh-Day Adventist Higher Education : College-Choice Motivators And Barriers, Vinita Sauder
Dissertations
Purpose. Approximately 75% of Seventh-day Adventist college-bound youth do not attend the church's 15 colleges in North America. This study explored the views of Adventist college-bound participants regarding the factors (motivators and barriers) that influence college choice.
Method. Utilizing a mixed methods approach, qualitative and quantitative data were collected in a sequential two-phase design. Insights from focus groups conducted in Los Angeles and Nashville guided the development of a nationwide telephone survey of college-bound Adventists. Three groups sorted by type of high school were identified from a sample size of 226 and compared in terms of awareness and college-choice motivators …