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Theses/Dissertations

2005

Educational Psychology

ACN

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Customer Acquisition Training For Acn Independent Representatives, Kaly Gillette Shippen Dec 2005

Customer Acquisition Training For Acn Independent Representatives, Kaly Gillette Shippen

Theses and Dissertations

The following report discusses the design, development, and evaluation of an online training on customer acquisition of telephone customers for a telecommunications company called ACN. The report includes a description of the following elements of the project: (a) the need and purpose for the instruction, (b) the target audience of the instruction, (c) the methodology and rationale for the design of the instruction based on relevant literature, (d) an existing materials search, (e) the instructional materials, (f) the evaluation, (g) the critique, (h) the schedule, and (i) the final budget report. The instruction was found to effectively teach learners the …