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The Power Of Facebook For Universities: A Study Of Official Facebook Pages Of Florida's Universities, Jerrett R. Dumouchel

UNF Graduate Theses and Dissertations

The purpose of this mixed methods study was to investigate the potential power of Facebook to be used by higher education institutions as a key communication tool to provide viewers’ emergent impressions, or frames, of the institution. This study was intended to contribute to the knowledge base of social media and higher education by studying the emergent frames formed from the posts on the official Facebook page of each member university of the Florida State University System.